Over $1.5M In Additional Revenue
B2B Strategy & Advisory
Kroma is a B2B consulting firm seeking predictable, high-quality inbound leads.
Category
Business Consulting
Date
Challenge
Kroma was generating leads, but growth lacked predictability and efficiency.
Their funnel wasn’t optimized for executive-level buyers, and ad campaigns were running without a structured qualification process. Cost per lead continued rising while conversion rates remained low due to unclear positioning and weak messaging.
Strategy
We redesigned their funnel and repositioned their offer for authority and clarity.
We built a value-driven lead magnet funnel, refined their positioning for decision-makers, optimized LinkedIn and Meta campaigns, and introduced structured A/B testing. Tracking systems were upgraded to measure true revenue impact.
Results
Over $1.5M
In Additional Revenue
42%
lower cost per lead
5.1%
landing page convert rate
